With IPO Hopes Fading, Square And Box Face Reality Of Commodity Products

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TechCrunch

Square and Box would seem to be the very epitome of every startup founder’s dream of reaching the pinnacle of entrepreneurial success. Take a kernel of an idea and turn it into a massive, multi-billion-dollar company that publicly debuts in an IPO. For the founders involved, the exhilaration and elation of that drive to the top must be deeply palpable, and at times it probably seems as though every single molecule in the universe is working in their favor.

Yet, the cruel vagaries of startups are such that those laws of physics can change in mere moments. Square, a favorite with the press with its charismatic founder, Jack Dorsey, seemed to have everything it needed to conquer and crush the physical retail point-of-sale market, an industry that has called out for innovation for years without much progress. Box, the poster child (in a literal sense) of the power of a…

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